“I’d rather you shot at tin cans in the back yard, but I know you’ll go after birds. Shoot all the bluejays you want, if you can hit ’em, but remember it’s a sin to kill a mockingbird.” – Atticus Finch

Penguin Random House have today launched a ten-day social media campaign to get people to (re)read To Kill a Mockingbird, ahead of the release of Harper Lee’s highly-anticipated second novel Go Set a Watchman.

The ten-day challenge, which will run from 21–31 May, is described as a ‘a read-along for readers old and new, (re)discovering and discussing the book together to a loose ten day plan.’

‘We’ll together be reading this brilliant piece of work by Harper Lee in preparation for Lee’s second book, Go Set a Watchman, out on the 14th July.’

You can keep up with what’s going on by following the Twitter, Facebook, Instagram and Tumblr sites that have been set up for Go Set a Watchman.

‘During this time we’ll be releasing lots of Mockingbird material, like family tree infographics, story guides and our favourite quotes,’ A Random House spokesperson has said. ‘We’ll also be making a call-out for everyone to share photos of their well-loved copies of To Kill a Mockingbird and hosting competitions to win copies of Go Set A Watchman to be sent out to lucky recipients as soon as the book is published in July.’

I don’t own a well-loved copy, although I did buy a copy of the new edition a couple of months back in anticipation of the release of Go Set a Watchman. I’m just so keen that I jumped ahead of the game!

Haven’t got a copy yet? Click here to solve that problem.

Go Set a Watchman, which sees Scout from To Kill a Mockingbird return to Maycomb as an adult, will be released on 14th July.

****GIVEAWAY****

In keeping with the spirit of the campaign I’ve decided to give you a chance to win a copy of the 50th anniversary edition of To Kill a Mockingbird. So if you want to take part in the challenge, but don’t have a copy of the book here’s your chance to get one. Just comment on this post by Sunday 24th May to be in with a chance of winning. The winner will be selected at random.

Good luck!